Hi, I’m Sylvia Dana — real estate agent, coach, tech nerd, and your go-to guide for building a profitable, powerful, and systemized real estate business.
I created The Sylvia System because I saw my fellow agents struggling to keep up with digital tools, marketing trends, and lead conversion strategies — and I knew it didn’t have to be this hard.
With a background in journalism, education, and real estate (and car) sales, I blended all my favorite things: teaching, tech, content, and connection — into one system that works.
Whether you're just getting started or ready to scale, you’ll find programs, resources, and community support to help you:
✔️ Build your brand & online presence
✔️ Generate & convert leads like a pro
✔️ Use CRM, video, and automation tools with confidence
✔️ Run smoother transactions
✔️ Grow your business — your way
Our flagship membership, the Digital Domination Masterclass, is a monthly challenge-based coaching program that helps agents implement real-world strategies with consistent accountability.
You'll get live trainings, on-demand content, expert guidance — and a community that gets you.
Sylvia’s training helped me get my first listing lead within days. Her system works!
The Sylvia System isn’t just another course platform. It’s a movement for agents who want more than hype — they want results.
We keep it real. We keep it fun. And we help you finally own your marketing, your message, and...your momentum.
With a background in journalism, education, real estate (oh, and car sales), Sylvia brings a unique blend of communication, tech-savvy strategy, and real-life sales experience to every training she creates.
After becoming a full-time Realtor in 2016, Sylvia quickly discovered her superpower: helping agents understand the tools, systems, and marketing strategies they actually need to succeed.
She’s known for her no-fluff style, love of color-coded checklists, and ability to make even the most overwhelmed agents feel empowered and in control.
(Oh, and she’ll never say no to a good sci-fi show, soap opera, a tech tool demo, or a cat snuggled on her lap during a Zoom call 🐱💻)
Currently based in West Michigan, Sylvia serves as the West Michigan Area Leader for Epique Realty. She also leads her own real estate team (Threshold Agents).
Sylvia mentors agents nationwide, and teaches thousands through her trainings, YouTube channel, and The Sylvia System platform.
“Sylvia makes tech make sense. I used to feel overwhelmed—now I feel empowered.”
“This is the first time I’ve actually implemented what I learned in a training.”
“She breaks things down step-by-step, with real-world examples and tools I actually use.”
“Sylvia’s training helped me get my first listing lead within days. Her system works!”
“I’ve taken other courses, but The Sylvia System is different. It’s clear, actionable, and fun.”
“I now have a marketing plan, a brand I’m proud of, and a CRM that’s actually working for me.”
“Sylvia is the tech coach every real estate agent needs. She just gets how we work.”
“It’s not just about learning—it’s about doing. And I’m finally doing the dang thing!”
“I love the community vibe. I never feel like I’m alone in figuring things out.”
“From kvCore to Canva, from lead gen to video marketing—Sylvia’s training covers it all.”
Because if you’re serious about crushing your goals, getting real results, and finally mastering your marketing, lead gen & tech tools...you belong inside the Masterclass.
Real estate coaching that actually works.
Monthly challenges, real-time support, and step-by-step training to help modern agents master marketing, tech, and lead generation—without the overwhelm.