Digital Domination Checklist Cover

Digital Domination Checklist: How to Polish Your Online Presence (Real Estate Agent Edition)

April 29, 20252 min read

Back to the Blog Main Page | Back to The Sylvia System Website


🧹 Digital Domination Checklist: How to Polish Your Online Presence

(Real Estate Agent Edition)

Is your online presence helping you win clients—or scaring them away?

Let’s be real: today’s buyers and sellers are Googling you long before they text, call, or schedule a consult. If your online profiles are outdated, messy, or missing key info, you could be losing deals without even knowing it.

That’s why I created the Digital Domination Checklist—a simple, step-by-step guide to audit, clean up, and level up your online brand.

Ready to look like the professional you are (and get more leads)? Let’s dive in.


🔥 Why Your Online Presence Matters

Your website, social media profiles, and online listings aren't just "extras"—they’re first impressions.

An updated, polished digital footprint:

  • Builds instant trust and credibility

  • Makes it easy for leads to contact you

  • Positions you as a knowledgeable, professional agent

  • Helps your SEO (so you show up higher on Google!)

If your online presence looks scattered, incomplete, or outdated, potential clients will move on—and fast.


📋 Your 5-Step Digital Domination Checklist

Here’s exactly how to start polishing your online presence today:

1. Google Yourself

Open an incognito window and search your name + "Realtor" (e.g., "Sylvia Dana Realtor")
👉 What shows up first? Is it your website, your social media, someone else? Make a list of profiles you need to review and update.

2. Claim and Update Key Profiles

Focus on the profiles that matter most:

  • ✅ Google My Business

  • ✅ Facebook Business Page

  • ✅ LinkedIn Profile

  • ✅ Instagram Business/Creator Account

  • ✅ Realtor.com, Zillow, Homes.com

  • ✅ MLS/Association profiles

Update your:

  • Headshot

  • Contact info (email, phone, website links)

  • Bio (short + punchy is better)

  • Brand colors/logos if needed

3. Protect Your Accounts

Don’t lose years of work to a hack!

  • ✅ Set up two-factor authentication (2FA) on Facebook, Instagram, and Google

  • ✅ Change your passwords quarterly

  • ✅ Check your Facebook “Page Quality” and “Ad Account Quality” status

4. Sync Your Branding Across Platforms

Make sure your headshot, tagline, bio, links, and branding match everywhere.
👉 Consistency = trust.

5. Set a Reminder to Review Quarterly

Staying polished is an ongoing project!
Schedule a recurring time block every 90 days to audit and tweak your online assets.


🚀 Pro Tip: Download the Full Digital Domination Checklist

Want the complete checklist (plus extra bonus tips)?
I made it easy for you—because domination starts with organization.

🎯 Access the Free Marketing Launch Kit Mini-Course, it inlcudes the Digital Domination Checklist video training, plus the actual checklist you can download. Get the free mini-course here


💡 Final Thought

You don’t have to be perfect. You just have to show up professionally, consistently, and confidently.

By polishing your online presence, you’ll be one step closer to attracting leads, earning trust faster, and standing out in your market.

✨ Ready to dominate your digital presence?
Start with the checklist—and watch the opportunities roll in.

Active Agent, Expert Trainer, Real Estate Innovator Sylvia Dana is an active REALTOR®, team leader of Threshold Agents, and Area Leader for Epique Realty in West Michigan. Since 2016, she has been closing deals, coaching agents, and simplifying real estate tech and marketing. Known for her down-to-earth teaching style and step-by-step guidance, Sylvia empowers agents to confidently master tools like kvCore/BoldTrail, RedX, Google My Business, and more. With a background as a teacher, journalist, and digital marketer, Sylvia brings a relatable, results-driven approach to every session. Whether you’re new to real estate or looking to level up, Sylvia’s practical training ensures you walk away with the tools and strategies to succeed.

Sylvia Dana

Active Agent, Expert Trainer, Real Estate Innovator Sylvia Dana is an active REALTOR®, team leader of Threshold Agents, and Area Leader for Epique Realty in West Michigan. Since 2016, she has been closing deals, coaching agents, and simplifying real estate tech and marketing. Known for her down-to-earth teaching style and step-by-step guidance, Sylvia empowers agents to confidently master tools like kvCore/BoldTrail, RedX, Google My Business, and more. With a background as a teacher, journalist, and digital marketer, Sylvia brings a relatable, results-driven approach to every session. Whether you’re new to real estate or looking to level up, Sylvia’s practical training ensures you walk away with the tools and strategies to succeed.

Youtube logo icon
Back to Blog